The Tales Story One - Bangjo Phuket is Sansiri's first dedicated collection of pool villas in Phuket, positioned in Cherng Talay in the Bang Jo area rather than in a conventional condominium corridor. Sansiri's official villa page describes it as a one-storey luxury pool-villa project in Phuket with approximately 11,200 sq.m. of project area, plot sizes of roughly 532.4 to 747.2 sq.m., house sizes of approximately 329 to 532.4 sq.m., 13 total houses and parking for 2 cars per residence. The project is explicitly framed around a low-density private-residence model, which immediately separates it from the rest of the Sansiri Thailand condo set.
Location matters here in a different way than it does for condo projects. Bang Jo and wider Cherng Talay have become one of Phuket's most important residential districts because they offer access to west-coast beaches, international schools, retail, wellness infrastructure and a more private villa environment than the denser tourist strips. Sansiri's page states that the project is about 30 minutes from Phuket International Airport and presents it as being set in Phuket's most coveted locale. The broader Phuket location page also confirms The Tales Story One as one of Sansiri's flagship island launches.
This is not a holiday-condo format. It is a private-villa product with larger land plots, one-storey layouts and a positioning closer to second-home ownership, family use and high-end owner occupation. The official project page emphasises community garden space, LIV-24 security and the sense of a carefully curated pool-villa collection rather than a large repetitive estate. Sansiri's 2024 annual report also notes The Tales Story One - Bangjo as a new Phuket luxury pool-villa project, with pricing in the 30 to 50 million baht range at launch, which helps place the project commercially without turning the description into sales language.
For buyers searching buy villa Phuket Thailand, Bangjo villa investment or luxury pool villa Cherng Talay, The Tales Story One should be understood as a low-density high-value residential product in one of Phuket's strongest family and second-home districts. It is a very different proposition from the condo projects. The main appeal is privacy, plot size and residential quality, not volume-driven rental turnover.
