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LION&LAND

Thailand · Hua Hin

Standard Residences

Sansiri · Apartment

FromTHB 10,650,000

Handover2026

Price from
THB 10,650,000
Unit types
Apartment
Handover
2026
Bedrooms
1-3
Market
Thailand · Hua Hin
Completion status
Under Construction (Est. 2026)

Cha-am, Phetchaburi, Thailand

The project

The Standard Residences Hua Hin is a branded luxury residential project developed by Sansiri in partnership with The Standard Hotels, positioned as a hotel-inflected residential compound on the Gulf of Thailand.

Amenities

  • Swimming Pool
  • Fitness Centre
  • Parking
  • Co-working lounge
  • 24/7 security
  • Private garden
  • Kids Area
  • Lobby
  • Rooftop terrace
  • Restaurant
  • Concierge
  • Lounge
  • Sauna
  • Spa & wellness
  • BBQ Area

Fully furnished

The brochure frames it as The Standard’s residential expression in Hua Hin following the brand’s local hotel presence, combining residential ownership with service culture, design identity and selected brand-linked privileges. For searches such as The Standard Residences Hua Hin, buy branded residence Hua Hin Thailand, or Hua Hin luxury property investment, the core proposition is quite different from a conventional resort condo: this is a branded residence targeting buyers who value hospitality DNA, design curation and a more globally recognisable lifestyle signal.

View at Standard Residences, a Sansiri development in Hua Hin, Thailand

Project information in the brochure states a land area of 9-0-78.6 rai, with 251 total units across a low-rise composition of one 7-storey building, seven 4-storey buildings and four 1-storey buildings. The unit mix runs from one-bedroom residences at 40.75 to 65.25 sq.m., to two-bedroom residences at 77.00 to 119.25 sq.m., three-bedroom residences at 107.00 to 153.00 sq.m., and beachfront pool villas at 215.75 to 238.75 sq.m.

This is materially larger and more premium than standard Hua Hin condominium stock, and the room mix itself indicates that the project is designed for real living, family use and higher-end second-home ownership rather than only weekend micro-unit demand. The facilities are extensive and unusually lifestyle-driven even by branded-residence standards. They include the lobby, four swimming pools, gym, pickleball, bowling alley, spa room, experience shower, salt sauna, mud lounge, pavilion, BBQ pit, lawn, hideaway and pet zone.

Standard Residences by Sansiri in Hua Hin, Thailand
Living area at Standard Residences, a Sansiri development in Hua Hin, Thailand
Lobby at Standard Residences, a Sansiri development in Hua Hin, Thailand

The brochure repeatedly positions the project around seaside leisure, social hosting and a more playful interpretation of Hua Hin’s heritage. It also lists brand-linked resident privileges such as room discounts at The Standard hotels globally, food and beverage and spa discounts at The Standard hotels in Thailand, and invitations or preferential rates for events and ticketed experiences. That privilege layer is not the whole investment case, but it does matter because branded projects often derive part of their marketability from ecosystem identity rather than just floorplan logic.

From a neighbourhood and positioning standpoint, The Standard Residences Hua Hin sits in Hua Hin’s high-quality coastal leisure setting, leaning into the town’s long-standing identity as a refined seaside escape. For international buyers from Europe, the UK and India, the project is best understood as a branded Thai residential lifestyle asset rather than a conventional mass-market condominium. It belongs to the category where hospitality affiliation, design, service orientation and owner-use quality are central to the product’s value.

Gallery

Bedroom at Standard Residences, a Sansiri development in Hua Hin, Thailand
View at Standard Residences, a Sansiri development in Hua Hin, Thailand
Swimming pool at Standard Residences, a Sansiri development in Hua Hin, Thailand

Residency relevance

The Standard Residences Hua Hin is a premium Thai residential purchase, not a residency-by-investment route. Thailand does have a property-linked long-stay route, from THB 3,000,000 invested in qualifying property, but it grants renewable long-stay permission rather than the residency status Greece, Cyprus or the UAE confer, and whether a particular unit qualifies has to be confirmed with the programme operator before anyone relies on it. It may appeal to buyers who want a long-term lifestyle base in Thailand, but any visa or long-stay planning must be assessed separately and through the correct route-specific framework. The property itself should not be presented as creating residence rights by default. For LION & LAND, the correct framing is branded coastal ownership first, with visa, legal and tax matters reviewed independently through the appropriate specialist support. LION & LAND can help coordinate the right specialist introductions where needed, but does not provide immigration or legal advice directly.

A licensed legal partner must confirm eligibility for your specific profile before any reservation decision.

Units & indicative pricing

1 Bedroom

Size (m²)
43.75 - 46 sqm
Price from
THB 10,650,000 - 11,470,000

2 Bedroom

Size (m²)
77 - 119.25 sqm
Price from
THB 19,850,000 - 39,400,000

3 Bedroom

Size (m²)
107 sqm
Price from
THB 37,000,000 - 37,770,000

Indicative only. Prices and availability must be confirmed.

Developer

Sansiri

Verified partner

Delivery track record
Documentation available on request
Documentation readiness
Reviewed in due diligence
Request developer due diligence notes

Who this project fits

This project may fit…

  • Buyers seeking a branded beachfront residence in Hua Hin backed by The Standard hotel group and Sansiri
  • Lifestyle-oriented investors who value hotel-style service, design-led amenities and cultural programming
  • International buyers looking for a Gulf of Thailand seaside property with strong hospitality brand recognition
  • Families or couples who want larger two- or three-bedroom layouts in a resort-residential setting
  • Buyers attracted to Hua Hin’s calmer pace, royal heritage and proximity to Bangkok (2.5 hours by road)
  • Portfolio buyers who see branded residences as a distinct asset class with stronger rental and resale positioning

This project may not fit…

  • Budget-conscious investors, entry prices start above 10 million THB and premiums reflect the branded positioning
  • Buyers who need high-frequency urban rental demand, Hua Hin is a weekend and holiday market, not a daily commuter city
  • Those seeking Bangkok or Phuket exposure, this is a distinct Hua Hin beachfront proposition
  • Investors who prioritise pure yield over lifestyle value and brand premium
  • Buyers who want immediate move-in for off-plan units still under construction
  • Those looking for a compact studio or micro-unit format, smallest available is a one-bedroom at 43.75 sqm

Location intelligence

Cha-am, Phetchaburi, Thailand

Detailed location review is part of the private dossier.

Standard Residences

Request the private dossier

Full pricing, availability, payment plan, floor plans and due diligence notes, reviewed privately with an advisor in your language.

Indicative only. Prices, availability and residency relevance must be confirmed before reservation.

Residency relevance

What this property can qualify for

The entry price of this project meets the qualifying amount of the routes below. That is a condition the asset can satisfy, not an approval: title type, documentation, filing path and your own profile decide the outcome, and the authorities decide it.

  • Property-linked long-stay route

    Qualifying amount

    From THB 3,000,000

    How this route works
  • Investor route at THB 10,000,000

    Qualifying amount

    THB 10,000,000, spreadable across assets

Also relevant, assessed separately

  • LTR, Wealthy Global CitizenUSD 500,000 investment, alongside USD 1,000,000 net worth
  • LTR, Wealthy PensionerUSD 250,000 in qualifying Thai assets, with income conditions

Figures as published by the named authority. We coordinate the property side, including quota checks and transfer documentation, and work with licensed legal partners on eligibility. Nothing here is legal or immigration advice.

Choose the market before you choose the property.

Residency-driven real estate starts with eligibility, goals and market fit. We help you structure the first decision correctly.