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LION&LAND

Thailand · Hua Hin

Standard Residences

Sansiri · Apartment

Price fromTHB 10,650,000

Handover2026

Price from
THB 10,650,000
Unit types
Apartment
Handover
2026
Bedrooms
1-3
Market
Thailand · Hua Hin
Completion status
Under Construction

Hua Hin, Prachuap Khiri Khan, Thailand

The project

The Standard Residences Hua Hin is a branded luxury residential project developed by Sansiri in partnership with The Standard Hotels, positioned as a hotel-inflected residential compound on the Gulf of Thailand.

Amenities

  • Swimming Pool
  • Fitness Centre
  • Parking
  • Co-working lounge
  • 24/7 security
  • Private garden
  • Kids Area
  • Lobby
  • Rooftop terrace
  • Restaurant
  • Concierge
  • Lounge
  • Sauna
  • Spa & wellness
  • BBQ Area

Fully furnished

It is The Standard’s residential expression in Hua Hin following the brand’s local hotel presence, combining residential ownership with service culture, design identity and selected brand-linked privileges. The core proposition is quite different from a conventional resort condo: this is a branded residence targeting buyers who value hospitality DNA, design curation and a more globally recognisable lifestyle signal. The project covers a land area of 9-0-78.6 rai, with 251 total units across a low-rise composition of one 7-storey building, seven 4-storey buildings and four 1-storey buildings.

View at Standard Residences, a Sansiri development in Hua Hin, Thailand

The unit mix runs from one-bedroom residences at 40.75 to 65.25 sq.m., to two-bedroom residences at 77.00 to 119.25 sq.m., three-bedroom residences at 107.00 to 153.00 sq.m., and beachfront pool villas at 215.75 to 238.75 sq.m. This is materially larger and more premium than standard Hua Hin condominium stock, and the room mix itself indicates that the project is designed for real living, family use and higher-end second-home ownership rather than only weekend micro-unit demand. The facilities are extensive and unusually lifestyle-driven even by branded-residence standards.

They include the lobby, four swimming pools, gym, pickleball, bowling alley, spa room, experience shower, salt sauna, mud lounge, pavilion, BBQ pit, lawn, hideaway and pet zone. The project is built around seaside leisure, social hosting and a more playful interpretation of Hua Hin’s heritage. Resident privileges include brand-linked benefits such as room discounts at The Standard hotels globally, food and beverage and spa discounts at The Standard hotels in Thailand, and invitations or preferential rates for events and ticketed experiences.

View at Standard Residences, a Sansiri development in Hua Hin, Thailand
Standard Residences, a Sansiri development in Hua Hin, Thailand
Living area at Standard Residences, a Sansiri development in Hua Hin, Thailand

That privilege layer is not the whole investment case, but it does matter because branded projects often derive part of their marketability from ecosystem identity rather than just floorplan logic. From a neighbourhood and positioning standpoint, The Standard Residences Hua Hin sits in Hua Hin’s high-quality coastal leisure setting, leaning into the town’s long-standing identity as a refined seaside escape. For international buyers from Europe, the UK and India, the project is best understood as a branded Thai residential lifestyle asset rather than a conventional mass-market condominium.

It belongs to the category where hospitality affiliation, design, service orientation and owner-use quality are central to the product’s value.

Gallery

Lobby at Standard Residences, a Sansiri development in Hua Hin, Thailand
Bedroom at Standard Residences, a Sansiri development in Hua Hin, Thailand
Exterior at Standard Residences, a Sansiri development in Hua Hin, Thailand
Swimming pool at Standard Residences, a Sansiri development in Hua Hin, Thailand
Living area at Standard Residences, a Sansiri development in Hua Hin, Thailand
Interior at Standard Residences, a Sansiri development in Hua Hin, Thailand
Bedroom at Standard Residences, a Sansiri development in Hua Hin, Thailand
Kitchen at Standard Residences, a Sansiri development in Hua Hin, Thailand
Fitness area at Standard Residences, a Sansiri development in Hua Hin, Thailand

Step inside

360° walkthroughs

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Residency relevance

The Standard Residences Hua Hin is a premium Thai residential purchase, not a residency-by-investment route. The property itself does not create residence rights by default.

A licensed legal partner must confirm eligibility for your specific profile before any reservation decision. LION & LAND can help coordinate the right specialist introductions where needed, but does not provide immigration or legal advice directly.

Units & indicative pricing

1 Bedroom

Size (m²)
43.75 - 45.50
Price
THB 10,650,000 - 12,750,000

2 Bedroom

Size (m²)
77 - 119.25
Price
THB 19,850,000 - 39,400,000

3 Bedroom

Size (m²)
107
Price
THB 37,000,000 - 37,770,000

Indicative only. Prices and availability must be confirmed.

Developer

Sansiri

Verified partner

Delivery track record
Documentation available on request
Documentation readiness
Reviewed in due diligence
Request developer due diligence notes

Who this project fits

This project may fit…

  • Buyers seeking a branded beachfront residence in Hua Hin backed by The Standard hotel group and Sansiri
  • Lifestyle-oriented investors who value hotel-style service, design-led amenities and cultural programming
  • International buyers looking for a Gulf of Thailand seaside property with strong hospitality brand recognition
  • Families or couples who want larger two- or three-bedroom layouts in a resort-residential setting
  • Buyers attracted to Hua Hin’s calmer pace, royal heritage and proximity to Bangkok (2.5 hours by road)
  • Portfolio buyers who see branded residences as a distinct asset class with stronger rental and resale positioning

This project may not fit…

  • Budget-conscious investors, entry prices start above 10 million THB and premiums reflect the branded positioning
  • Buyers who need high-frequency urban rental demand, Hua Hin is a weekend and holiday market, not a daily commuter city
  • Those seeking Bangkok or Phuket exposure, this is a distinct Hua Hin beachfront proposition
  • Investors who prioritise pure yield over lifestyle value and brand premium
  • Buyers who want immediate move-in for off-plan units still under construction
  • Those looking for a compact studio or micro-unit format, smallest available is a one-bedroom at 43.75 sqm

Location intelligence

Hua Hin seafront south of the town centre, in the Nong Kae belt between Cicada Market and Vana Nava.

  1. Cicada Market Hua HinRetail850 m
  2. Vana Nava Water JungleLeisure3.5 km

Distances as published by the developer, not independently measured.

Interactive map

12.5303° N · 99.9691° E

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Standard Residences

Request the private dossier

Full pricing, availability, payment plan, floor plans and due diligence notes, reviewed privately with an advisor in your language.

Indicative only. Prices, availability and residency relevance must be confirmed before reservation.

We hold no brokerage licence of our own and work with licensed partner firms in each market.

Residency relevance

What this property can qualify for

The entry price of this project meets the qualifying amount of the routes below. That is a condition the asset can satisfy, not an approval: title type, documentation, filing path and your own profile decide the outcome, and the authorities decide it.

  • Property-linked long-stay route

    Qualifying amount

    From THB 3,000,000

    How this route works
  • Investor route, THB 10 million

    Qualifying amount

    THB 10,000,000, which may be spread across the permitted asset types

    How this route works

Also relevant, assessed separately

  • LTR, Wealthy Global CitizenUSD 500,000 investment, alongside USD 1,000,000 net worth
  • LTR, Wealthy PensionerUSD 250,000 in qualifying Thai assets, with income conditions

Figures as published by the authority shown with each route. We coordinate the property side, including quota checks and transfer documentation, and work with licensed legal partners on eligibility. Nothing here is legal or immigration advice.

Start with a conversation, not a listing

Residency-driven real estate starts with eligibility, goals and market fit. We help you structure the first decision correctly.